GEO Audit

The GEO Audit is our flagship service and the starting point for every engagement. We analyze your website against the structural factors that determine AI search visibility using GeoScored, the most comprehensive GEO audit engine available.

The audit evaluates your content across multiple categories: content quality, AI discovery signals, brand authority markers, citation readiness, and site health. Each check produces a score from 0 to 100 with specific, actionable remediation steps.

What the audit covers

Content Quality

Passage self-containment, fact density, answer-first structure, heading hierarchy, and content depth analysis.

AI Discovery

Schema markup completeness, llms.txt presence, robots.txt configuration, sitemap validity, and AI crawler accessibility.

Brand Authority

E-E-A-T signals, author attribution, original data presence, and branded entity recognition.

Citation Readiness

Passage extractability, self-contained information blocks, and structured data that supports AI citation generation.

Deliverable

A scored GEO report with overall score (0-100), per-check scores, prioritized recommendations, and a 60-minute strategy walkthrough.

Content Optimization

Content optimization restructures your existing content to maximize AI citation probability. This is not content writing. This is content engineering: applying structural patterns that AI models evaluate when selecting content to cite.

We focus on four structural properties that correlate most strongly with AI citation frequency: passage self-containment, answer-first structure, fact density, and heading hierarchy. Each optimization is measurable through re-auditing.

Optimization techniques

1. Passage restructuring: Breaking content into 20-80 word self-contained passages that make sense without surrounding context. Each passage should be independently citable by an AI model.
2. Answer-first rewriting: Moving the key fact to the beginning of each section and paragraph. AI models preferentially extract content from opening sentences.
3. Fact density improvement: Increasing the ratio of verifiable claims, statistics, and specific data points per passage. Higher fact density correlates with higher citation probability.
4. Heading hierarchy correction: Ensuring proper H1-H6 nesting with headings that function as standalone questions or statements, enabling AI models to index content by topic.

Structured Data Strategy

Structured data tells AI crawlers what your content is about in a machine-readable format. Signal & Noise GEO implements comprehensive schema markup tailored to your content types and business model.

We implement and validate Organization, Article, FAQPage, HowTo, Product, Service, and BreadcrumbList schemas. We also configure llms.txt files, optimize robots.txt for AI crawler access, and build comprehensive sitemaps.

Schema types we implement

Schema Type	Use Case	Impact
Organization	Company identity, location, services	Brand entity recognition by AI models
Article	Blog posts, thought leadership	Authorship attribution and publication context
FAQPage	Q&A content, support pages	Direct answer extraction by AI
HowTo	Process documentation, guides	Step-by-step content extraction
BreadcrumbList	Site navigation hierarchy	Content relationship mapping

AI Visibility Monitoring

Ongoing tracking across major AI platforms

After implementation, we monitor how AI models reference your brand across ChatGPT, Perplexity, Gemini, and Claude. We track citation frequency, recommendation context, and competitive positioning.

Monitoring reports are delivered monthly with trend analysis and recommendations for continued optimization. We alert you to significant changes in AI citation patterns that may require content updates.

GEO Services