GEO Blog

Practical insights on Generative Engine Optimization, AI search visibility, and content strategy for the AI era.

January 15, 2026 · Jordan Lee · 8 min read

Structured Data for GEO: The Complete Guide to Schema Markup That AI Models Actually Use

Schema markup is the most underutilized signal in Generative Engine Optimization. While most GEO discussions focus on content quality and passage structure, structured data provides the machine-readable context that AI models use to verify, categorize, and cite your content. This guide covers every schema type that matters for AI visibility and how to implement them correctly.

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December 8, 2025 · Morgan Patel · 6 min read

Passage Self-Containment: Why It Matters More Than Word Count for AI Citations

The single strongest predictor of whether an AI model will cite your content is not word count, not domain authority, and not publication frequency. It is passage self-containment: whether each paragraph makes sense without the paragraphs around it. This post explains the research behind self-contained passages and how to restructure content for maximum citation probability.

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